Parents in Ireland Amongst the Most Likely to Feel Parental Guilt in Europe

New research has revealed that three quarters of parents in Ireland experience guilt when it comes to raising their children, with parents feeling guilty almost twice a day on average. This equates to an astonishing 55 times per month or 656 times per year.

The study, which was conducted amongst parents in Ireland, Portugal, the UK, the Netherlands, France, and Italy by leading name label manufacturer My Nametags, found that Irish parents are more likely to be afflicted by parental guilt than any other parents across Europe, with the exception of the UK.

Interestingly, Irish mums are more likely to suffer from guilt than dads, with women feeling guilt 27 times more per month than men on average.
The most common cause of parental guilt in Ireland is allowing children to have too much screen time, with nearly half of parents feeling guilty for letting their youngsters spend too much time on their iPads or in front of the TV. This is followed by not spending enough quality time with their children (42%), losing their temper with their children (39%), not playing with them enough (37%), and not seeing them enough due to working long hours (31%).

This contrasts with attitudes towards parenting elsewhere in Europe, with Portuguese parents more likely to feel guilty about not picking their children up from school and British parents prone to feeling guilty about not doing homework with their children.

Irish parents also sweat the small stuff, with some parents reporting feeling guilty about not mending their children’s clothes when they get damaged, writing their name in their clothing instead of using sew-in name labels, and not making their costumes for the school play from scratch. Over one in 10 Irish parents also feel guilty about relying on other people, including grandparents, to look after their children.

It is mums who are more likely to worry about small details, with women regularly feeling guilty about giving their children quick and easy food instead of cooking from scratch, not ironing all of their children’s clothing, and being caught on their phone when they should be concentrating on their children. Dads, on the other hand, are more likely to fret over disciplining their children and not recording their key milestones.

However, the study found that this guilt is often disproportionate. While nearly one third of parents feel guilty about being caught using their phones, only 27% believe this negatively impacts their children. Similarly, while 16% of parents feel guilty about not buying their children the latest clothes, only 9% think this genuinely affects their children’s wellbeing, demonstrating that parents even feel guilty about things that they don’t believe have an impact on their children.

Parents across Europe agreed that the number one factor that influences the pressures they place on themselves is their own perception of what makes the perfect parent. Irish parents are also heavily influenced by society’s expectations, how their parents raised them, and how their partners perceive them. By contrast, Italian and Dutch parents are more likely to be influenced by the wider community’s opinions, while Brits are conscious of what other parents think of them.

Commenting on the findings, Parenting Expert Bea Marshall says: “Guilt is common among all parents and yet it actually makes it harder for us to parent in the ways we aspire. Guilt stems from our fears that how we raise our children may impact their futures. These may be fears about physical and mental health, relationships and social success or financial independence. Our worries may also be related to what others think of us and our children.

“There is no such thing as a perfect parent and fears that we are falling short lead to guilt. The differences we see between males and females are likely due to multiple factors such as differences in parenting responsibilities and professional commitments, but also due to the different ways men and women navigate parenting. Women often carry a full mental load leading to constant thinking and emotional responses, whereas men are more likely to think about, and act on, one thing at a time leading to a smaller emotional response.”

With current COVID-19 restrictions placing families under new and unique pressures, these levels of guilt are at an all-time high. In fact, almost three quarters of Irish parents are feeling additional guilt due to the lockdown measures, despite having no control over the situation. The most common reasons are having to keeping their children indoors (33%), that their children are bored (30%), that they aren’t able to spend time with other relatives (30%), and that they aren’t home-schooling them properly (20%). Interestingly, 20% of Irish parents also admitted to feeling guilty that they are not enjoying the extra time they are getting to spend with their children, with men more likely to feel guilty about this than women.

Lars B Andersen, Managing Director at My Nametags comments: “At My Nametags, we speak to hundreds of thousands of parents across Europe every year. With the current global situation putting parents under more pressure than ever before, we were interested in exploring the concept of parental guilt and how it varies across the world.

“We were intrigued to find that parents from all countries feel guilty about a huge number of things, from not spending enough time with their children, to not ironing their clothes. We hope that our research highlights that there is no need for parents to be so hard on themselves, and that opting for convenience, such as using stick-on name labels or cooking using pre-prepared ingredients, will not have a negative impact on their children, and may save them an awful lot of stress.”

My Nametags Office Stickers

We are more conscious than ever of how easily and quickly germs and Bacteria can spread.

Your typical day to day office equipment such as staplers, pens and scissors are common places for germs and bacteria to survive. These are also some of the most common items shared between teams in the workplace leading to germs and bacteria being shared too.

At My Nametags we have a solution that will play a part in helping stop the spread of germs and cross contamination in the office, our Ministickers. Our Ministickers are perfect for use on all kinds of office stationery from pens andpencils to staplers and scissors and will help you identify your things really easily! If you and your colleagues stick to using your own stationery and equipment and not sharing with each other this will help reduce the spread of germs throughout the office.

My Nametags labels are also the only antimicrobial labels in the market! We cover our colour stickers with an antimicrobial layer which kills any bacteria that may be on the surface of the labels. Our colour stickers are tested to be antimicrobial by Industrial Microbiological Services and have been awarded a certificate under ISO 22196 (Measurement of antimicrobial activity on plastics and other non-porous surfaces).

Follow us on Instagram or Like our Facebook page to keep up to dare on our latest news and products.

Wall Stickers are here!

Is your little one obsessed with unicorns? Do they dream of outer space or are they fascinated by the ocean and its creatures? Maybe they love to see the animals on the farm or watch out the window hoping to see fairies, bunny rabbits and magic trails?

If so, they will love our brand new Wall Stickers.

We’ve got 5 themes to choose from, Unicorn, Space, Underwater, Farmyard and Fairy. Each theme has a range of cute stickers that will instantly transform your kiddie’s bedroom into their special, happy place.

These stickers are perfect to apply to walls, cupboards or any type of hard surfaces and come with an instruction sheet with all the information you’ll need. They are also easy to remove and can be placed back in the original packaging for future use.

With each set you receive over 20 stickers and they come in different shapes and sizes ranging from 15×20 cm to 2×2 cm.

We would love to see our wall stickers in use! Tag us in your pictures on Instagram or tell us what you think on Facebook.

We hope you like them as much as we do!

School Timetable

With so many subjects to cover it can be hard to keep everything organised. We have created a School Timetable to help you keep their school work organised and give structure while the children are learning at home.

Fill in the different subjects and activities for each day of the week and it will help you keep their studies on track.

Download here

Antimicrobial Nametags

Our Nametags are now Anti Microbial!

My Nametags labels are now the only antimicrobial labels in the market!

During the current Covid-19 Pandemic we have been shown how vital good hygiene practices are and the importance of clean surfaces, we want to do everything we can to support this and help our customers.

Here is how we are doing it

My name tags will help your children identify their belongings and the surface of the label is protected with Biomaster Antimicrobial Technology which inhibits the growth of bacteria on the label surface.

Tested to ISO 22196 our labels have been shown to reduce levels of E.coli and S. aureus by 99.7%. The labels are coating in a silver based coating which inhibits the ability of microbes to grow on the surface.

We are the only company offering this!

As well as being antimicrobial, our labels are, wear-resistant, durable, waterproof and suitable for use in washing machines, dishwashers and microwaves they are perfect for use on equipment in care homes and schools.

Design yours today.

Things to do at home with the kids

At My Nametags, we know it can be daunting to plan activities and come up with ideas to keep the kids entertained while they’re off school so we have done it for you! 

Organise a Treasure Hunt

This will be a guaranteed fun activity for the kids and it will be really easy to do at home too. Decide what your treasure is going to be (chocolate is always a good idea), plan your route through the house and print off the clues, then you are ready to go. If you want to, you could add in some tricks, treats and surprises along the way to make it a little challenging!

Have Fun Cooking

Get the kids in the kitchen making their favourite foods. Cooking is always a firm favourite to keep them entertained and will keep their hands and minds busy! You could try baking their favourite treats, let them help prepare dinner or you could create your own ‘fake away’ to have at home. There are lots of  great recipes on Youtube to help get you started and who knows, they might even start eating their vegetables!

Set up a Home Cinema

Get the cinema experience from the comfort of your home. Choose their favourite movies, make the popcorn and gather the treats, turn the lights off (For the cinema effect), get the kids comfortable on the couch and you’re ready to go! This will provide hours of entertainment and it won’t cost you a penny.  

Set a Challenge 

How about setting a fun challenge for the kids? You can take your pick, it could be a fitness challenge to reach 10,000 steps a day, a learning challenge like a musical instrument or a reading challenge, like getting through a chapter a day of their favourite book, the choice is yours. The best part is that you can set the rules and decide on the rewards too.

For news, giveaways and tips why not follow My Nametags on Social Media? We’re on Instagram, Facebook and Pinterest

New Year… New You?

Happy New Year from all the team at My Nametags!

It’s that time of year again when we all make New Year’s resolutions, set goals and plan for the year ahead. It can be challenging to keep on track and stay motivated. At My Nametags, we’ve chosen some of the most popular resolutions and put together some tips to help you stick to your plans.

Get more exercise

Exercising is a very important part of maintaining a healthy lifestyle. If you’re struggling to stick to your New Year’s resolution to get fit, try visiting YouTube. There are thousands of workout videos that you can do at home without needing any special equipment. You can also try getting the kids involved, going for a run around the park or playing football with your children and you will certainly burn some calories. Your step count will go up too and you might just have fun!

Be more organised

Every year we aim to be more organised in our lives. We often start the year on a good note but it’s easy to fall into old habits. Try making lists and writing things down, setting deadlines and keeping a diary. These can be helpful ways of staying on track and feeling organised. If you or your children are prone to loosing or misplacing your things, try putting a label on them. Our stickers and iron-on labels are a great way to help reduce lost property and stay organised.

Don’t Stress

Everybody can get stressed from time to time and sometimes stress is very difficult to avoid. If you’re finding yourself getting stressed, try some relaxation techniques such as meditation or yoga, taking some exercise such as a gym class or a run, and get enough sleep. These techniques help to combat stress and if you’re planning a stress-free year, these will certainly help. 

Healthy Eating

If you have over indulged at Christmas and feel like starting the New Year off with some healthy eating, try keeping a food diary as this helps you keep track of what you’re eating. YouTube is full of fun cooking videos with lots of healthy recipes for all the family, you could even get the kids involved to keep them entertained on a rainy day. If you have a busy schedule, try to prepare meals at the weekends so you will be ready for the week ahead and avoid any last-minute trips to your local take-away.

Be Greener

It is becoming more and more important to be eco-friendly. Many of us set this as one of our New Year’s resolutions. There are lots of simple things we can do at home to live a greener lifestyle including, using less plastic, turning off electronics, recycling everything and walking short journeys or taking public transport instead of driving.  Labelling items can also help reduce waste, putting a label on items such as lunch boxes, water bottles, clothes and toys will help you to avoid buying them over and over again if they get lost. 

Downloadable school timetable

With so many classes and after school activities it’s hard to keep everything on track, so our printable timetable is here to help! Fill it with your child’s activities and never forget to take what you need to school.

Click on the image below to download your own school timetable:


Ministickers are here!

Our brand new Ministickers are perfect for labelling large amounts of equipment quickly. With 175 stickers in each set, every book, pen or pencil can be labelled ready for school. Just like our colour sticker nametags, Ministickers are 100% waterproof, rub-resistant and designed to withstand the rigours of daily school life.

Stylish and discreet, they are also a great option for older children or adults. It is possible to choose from 4 different colour palettes: Lollipop, Mint, Cupcake, and Plain. Click here to order your set now!

We think they are great, and for this reason we want to offer a free set of Ministickers to 5 of our lucky customers! To be in with a chance of winning your set, simply follow us on Instagram and complete this form – full T&Cs below.




Terms & Conditions:

Entrants must be aged 18 or over.

Competition closes at midnight on 08/08/2019.

Winners will be notified either by email or social media within a week of the closing date.

The winner will have 7 days to respond after which time we reserve the right to select an alternative winner.

There are no cash or other prize alternatives available in whole or in part.

The entries that are incomplete, illegible or fraudulent will be deemed invalid. No responsibility will be accepted for entries lost, corrupted or delayed in transmission.

Bulk entries made from trade, consumer groups or third parties will not be accepted.

Data is being held under the terms of our privacy policy and our terms and conditions.

Entry into the competition authorises My Nametags to contact you.


Keep cool with our rainbow ice lollies recipe!

Cooking can be an educational and fun activity to carry out with your child, but with the summer’s heat, it’s better to choose to prepare something fresh. We think that ice lollies are the perfect summer treat! Easy to make, healthy and perfect to fight the high temperatures.
Download our recipe for the perfect cool-down ice lollies and let us know what you think!

Click here to download.